Jesus College May Ball | Commercial Event Photography, Cambridge
Written by Paul Underhill commercial event photographer | Documentary coverage of large-scale events, corporate commissions and formal summer balls across Dorset, London and the South Coast
The brief from JMB Attractions was straightforward: document the night properly, capture the production energy, and deliver images that reflected what the 2025 Jesus College May Ball actually felt like to be at. As a commercial event photographer working across Dorset, London, and the South Coast, I take commissions at this scale seriously.
This was a substantial commission. Around 3,000 guests, multiple music stages, a full fairground, fire performers, projection-mapped Gothic architecture, a casino, a separate VIP reception, and a main stage that drove the energy of the night. Coverage ran across roughly eight hours, from golden-hour arrivals through to the event at full pace after dark.
Before the gates opened
With a site this large, the planning mattered. The evening was spread across multiple areas, each with its own pace, and the brief was not simply to document what was there but to come away with a set of images that reflected the scale, atmosphere and production of the event properly.
That meant understanding the layout in advance, knowing which parts of the night mattered most to the client, and having a clear sense of how the event was likely to build once guests were through the gates.
The VIP reception
The evening began privately, before the main gates opened to the wider guest list. A separate area of the grounds, a smaller acoustic stage, champagne, food, and the kind of unhurried atmosphere that disappears once several thousand people arrive.
Golden-hour light across the college stonework. Small groups. Conversations mid-gesture. The contrast between the formality of the dress and the ease of the setting.
This section of the commission required a different pace. Quieter, closer, more observational. The images from here are some of the most useful the client received, precisely because they show a side of the event that the main guest list never saw.
Arrivals on the lawns
As the main gates opened, the feel of the evening shifted. Guests in black tie and formal gowns moved across the college grounds while there was still warmth in the light. Groups forming, friends arriving, the event beginning to gather weight.
The college itself does a lot of work here. Centuries-old stonework, open lawns, long shadows. A formal event staged at this kind of scale in a setting like this has its own visual logic, and the job is to follow it rather than impose anything on top of it.
I worked quickly and stayed close to what was happening. Not posed portraits, but movement, atmosphere, and the specific feel of those first hours before the production fully opened up.
When the evening changed
Once the main areas opened, the pace changed completely. The crowd thickened, the main stage began to pull people in, and the event shifted into something much bigger and more energetic than those earlier hours.
Projection mapping transformed the chapel façade. The fairground became one of the strongest visual parts of the night, adding movement, colour and a different kind of energy to the grounds as the evening gathered pace. The casino filled, and a canopy stage at the far end of the grounds built steadily as the crowd thickened.
From that point on, the work was in reading the site properly. Multiple zones were active at once, each with its own rhythm, and the decisions were constant: when to stay, when to move, and where the atmosphere was building next. Main stage, smaller stages, fairground, quieter corners, and the production elements running through the whole event.
Fire, fireworks, and the main stage
By midnight, the event was running at full capacity. Fire performers worked the crowd between sets, and the main stage held a dense, loud audience, with formalwear that by then felt a long way from the calmer mood of the early evening.
This is often the point where an event is visually at its strongest, with the production, crowd and atmosphere all working together at once. From that point on, the work is in reading the crowd, moving constantly, and making sure the coverage keeps pace with the event.
By this stage, the evening looked completely different from those earlier arrival moments. Natural light had gone, and the event was now lit by stage lighting, projection and the darker conditions that come with live coverage deep into the night. The aim was to capture the event as it was, and preserve the atmosphere that defined it.
What the brief required
When JMB first got in touch, it was clear they wanted more than a straightforward record of the night. The brief was to capture the atmosphere, scale and character of the event properly, and to produce a set of images that felt true to the experience of being there.
Eight hours across a site like this means making decisions constantly. Where to be, when to move, what matters most to the client, and where the stronger image is likely to happen. Those things often overlap, but not always.
The job was to produce a set of images that communicated scale, atmosphere and production value, not simply to record what happened. In commercial event photography, the photographs need to reflect the feel of the event and the quality of what has been put in front of people.
On a commission like this, that means staying alert, moving continuously, and making sure the final set of images holds together properly despite the size and range of the night.
Large-scale commercial event photography
Although the Jesus College May Ball sits at the larger end of the events I photograph, the approach behind it is the same: good preparation, an understanding of how the event is likely to move, and the ability to work calmly through changing conditions without getting in the way.
Whether the brief is a conference, a summer ball or another large live event, the aim is to produce photographs that feel true to the atmosphere of the night while also giving the client a strong, usable set of images afterwards.
If you are planning a large-scale event and want photography that captures both atmosphere and detail properly, you can view more of my commercial event photography or get in touch.
“Paul did an outstanding job of capturing the atmosphere of the 2025 JesusCollege May Ball, perfectly reflecting the energy, feeling, and aesthetic of the night. Before starting, he asked just the right questions to understand our priorities and site layout, which meant he was always in the right place at the right time without needing close management. The result was a set of photos that not only recorded the key moments but also conveyed the overall vibe and spirit of the event. The final images were exactly what we had hoped for. If you want something a bit shorter: Paul captured the atmosphere of the 2025 Jesus College May Ball perfectly. The photos reflect the energy, aesthetic, and spirit of the night, and were exactly what we had hoped for. Feel free to trim or adjust for flow if that helps it sit better on your site.”
– Kian Cross, Acting President
Planning a large-scale event?
If you need photography that captures the atmosphere, production and energy of a live event properly, you can view more of my commercial event photography or explore the related pages below.
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