Case Study · Commercial
Personal Branding Photography for a Dorset Wellness Coach
Location personal branding photography for a Dorset wellness and fitness coach, covering lifestyle portraits for a full website and marketing rebrand.
The Commission
A fresh visual identity for a Dorset wellness coach
A local Dorset wellness and fitness coach required personal branding photography to support a full rebrand. Multiple shoots on location in Bournemouth and Poole, with vibrance, warmth and a sense of wellbeing central to the brief throughout.
The imagery needed to communicate positivity, a connection with nature and the outdoors, and the energy of her coaching practice, for use across her updated website and all online marketing.
This project is an example of my personal branding photography work for independent professionals across Dorset. For a full overview of services, visit the commercial photography page.
Lifestyle Portraiture
48-hour delivery
“Paul made every effort to understand my brief and offered his own professional input, which was greatly valued. Although I do not like being photographed, the shoot itself was a genuinely pleasant experience. Full of good ideas, he put me at ease from the start. I cannot recommend him highly enough and will definitely be using his services again.”
the Approach
Creative Process
The Photographic Approach
- Lifestyle and location portraits created with a warm, positive feel in keeping with the brand
- Environmental portraiture using varied backdrops, with negative space where needed for copy overlays
- A consistent visual connection to nature and the outdoors across the wider image set
- Hero images and creative compositions planned for website, campaign and social media use
- Multiple shoots across Bournemouth and Poole to build a varied but cohesive collection
Deliverables
- Approximately 50 images for use across website and email marketing
- Post-production to enhance look, feel and colour with strong on-brand warmth
- Full-resolution image delivery within 48 hours
- Commercial usage rights for all marketing platforms
- Optimised files for web, social media, and print
Planning a similar project?
Get in touch or call +44 (0) 1202 937 529
The Work
Wellness Coach: Selected Images
A selection from the full commission, spanning multiple location shoots across Bournemouth and Poole.
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Bournemouth · Dorset · London · Nationwide