Tom, a London-based personal trainer, required some promotional photography to advertise his business as a personal trainer and fitness coach.

The brief: creative lifestyle photography, different from the traditional fitness portraits and to include a variety of images: client engagement; stylish, raw, emotion, movement, with an edgy feel in addition to some fun moments and relaxed portraits. Selects, post production and deliverables within 24 hours.

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Commercial lifestyle photography on location in London by creative lifestyle photographer Paul Underhill.

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