Last week I was in London working as a commercial photographer on an advertising photography shoot for Wilkinson Sword. We shot on location at this amazing house with a great model named Jack. The photo shoot featured a range of men’s shaving products that had to be photographed through lifestyle photography for a Europe wide advertising campaign.

We arrived early on location in London to set up. The lighting for the shoot consisted of a single studio flash head with a very large softbox to achieve window light quality and use of a reflector in some shots. Working with a mirror and many reflective surfaces required careful attention to reflections and shooting angles.

The advertising photography shoot involved working closely with the art director and client to achieve the best results for the advertising campaign. The brief included multiple scenarios for the various products, photographing a mixture of close up product shots, model portraits and lifestyle photography to best illustrate the product use.

Here are a few samples from the commercial advertising photography shoot:

Commercial photographer London Advertising photography London Professional photographer London Fashion photographers London Advertising photography lifestyle portraits Commercial lifestyle photography London Lifestyle photography advertising campaign Advertising photographer commercial photography Commercial product advertising photography Commercial photography London London professional advertising photographers Lifestyle portraiture advertising campaign London London photographers commercial photography Product photography lifestyle shoot London Commercial portraits London photographers

Get in touch with commercial photographer Paul Underhill about advertising photography.

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